"Well, obviously, WWE creative is more worried about ratings then the integrity of their storylines. They seem to be working on a 'catch as catch can' basis for their writing, and I wouldn't expect it to stop until they start gearing up for 'Mania." That was Tim's response to my observation that WWE doesn't allow feuds to build long enough for fans to get emotionally invested. So astute and on point. While I can't ever see going back to the days where rivalries lasted a year or more, there's got to be a happy/medium somewhere. I think business would improve all around if those in charge would start thinking long-term.
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