Saving The Soaps...

Everyone knows I'm extremely passionate about daytime drama. For over a decade, the shows under that umbrella have been in steady decline. Nielsen ratings, the system used to measure the number of households watching specific programming, have become outdated and inaccurate. With the advent of Tivo and DVR recording devices, much of America no longer watches shows as they air. To that same point, the audience for which daytime dramas were originally created, the housewife, has all but vanished. My solution to save this genre, as well as television in general, is for the Nielsen family to come to terms with cable providers to include individual trackers in each box. It is then, and only then, that television ratings will be fairly represented.